Integrated Public Relations Using Larong Pinoy in Communities

WILL YOUR SPONSORED-EVENT BE A VEHICLE

THAT WILL MAKE YOUR BRAND STAND OUT

AND DELIVER SALES? OR WILL YOU JUST BE

AN ADDED BRAND SPONSOR.

 Events marketing is a great vehicle to catch the attention of target customers.   

But how many times have you joined events that did not deliver bottom-line results? 

And in how many occasions have you sponsored events that are also being 

implemented by other product-brands --- making you a "me-too" sponsor?

  

 

MAKE YOUR SPONSORSHIP EQUITABLE 

Get an event vehicle that will take your 

product in district-communities, and create 

not only goodwill among Filipino families, 

but deliver day-after sales as well. 

Larong Pinoy is a cultural treasure cherished by Filipinos. 

It is a potent event vehicle for building goodwill among families.

 

ITO ANG LARO NG MGA PINOY

 

The Filipino Street Games are timeless.   
It is still well-loved by many families.

Awareness for the games encompasses generations of Filipinos: from elderly citizens (grandparents), to parent-adults, and the youth.

Amidst the popularity of computers and game gadgets, the Filipino games are still popularly played in playgrounds and street suburbs.  Larong Pinoy has a variety of games that are as equally fun and competitive with western sports.

The Larong Pinoy program will be a fun wellness activity that will engage children and parents in communities.

The promotion of the games will be a combination of an advocacy for the revival of the heritage games, with the vital promotion fitness and wellness for a healthy citizenry.

LARONG PINOY WILL BE FUN VEHICLE THAT WILL ENGAGE THE COMMUNITY.THE REVIVAL OF THE GAMES WILL ENLIVEN THE COMMUNITIES. IT WILL ENGAGE FAMILIES AND BOND NEIGHBORHOOD FOLKS. 

THERE WILL BE FOUR (4) MAJOR ACTIVITIES IN CITY-DISTRICT.

• LARONG PINOY SPORTS CLINICS & PLAY CAMPS.   
• THE NEIGHBORDHOOD STREET GAMES IN PARKS & PLAYGROUNDS.   
• INTER-BARANGAY MINI-OLYMPIC TOURNAMENTS.  
• LIVELIHOOD SELLING LARONG PINOY TOYS & ITEMS

 

AN ADVOCACY WITH A LIVELIHOOD PROGRAM

Coinciding with the Larong Pinoy activities, the Foundation activates a livelihood program for local citizens and retail stores.  Larong Pinoy promotions will be conducted in barangays for a period of FIVE (5) WEEKS to energize neighborhood participation.   

WE ARE INVITING CORPORATE CITIZENS TO JOIN THE LARONG PINOY ADVOCACY  

Corporate sponsors supporting the Larong Pinoy will create not only goodwill and build  brand image, but potentially, deliver “day-after sales” in sales territories through direct marketing efforts tied with activities in district-neighborhoods.

Larong Pinoy will be a great  vehicle that will take product-brands in communities, with consumer goodwill that will trigger product sales at retail stores.    


From children to parents to grand-parents. 

Larong Pinoy can create brand goodwill house-to-house, and invite target consumers to join the fun activities and promotions.  

The Larong Pinoy crowd is the mass market.  70% of the Filipino population.  This is what marketers call the “sachet economy”.

Be the 1st brand to own sponsorship equity in a cultural treasure.

Magna Kultura Foundation invites corporate citizens to join us in promoting Larong Pinoy in District-Barangays. 

It is a potent below-the-line promotions that can deliver day-after sales. The sponsorship efforts ranges from local merchandising to retail trade promotion efforts. Magna Kultura  , to product retail sales at sari-sari stores within the perimeter of the sports clinic area in barangays.

 

GROUND MARKETING PROMOTIONS WILL BE CONDUCTED 

IN CITY-DISTRICTS WITH 5-WEEKS ACTIVATION.  

The Larong Pinoy outreach programs affords brand promotion in Barangay households. Local sari-sari stores will play a big role in the community promotion efforts. 

IT’S A PROMOTION THAT WILL COMPLIMENT SALES EFFORTS AND HELP IN THE RETAIL SELL-THROUGH PROCESS.  

Product-Brands will gain incremental sales from sports clinic participations, game stubs and raffles, and trivia promos that will be launched in district-neighborhoods; with sari-sari stores and groceries playing a vital role as conduits to promoting the games. 

Corporate citizens interested in partnering with Magna Kultura Foundation in advocating the Games in the Philippines may contact Tel. No. (632) 514-5868, or email: magnakultura@gmail.com

FOR MORE DETAILS, CLICK THIS LINK: LARONG PINOY DIRECT MARKETING PROMOTIONS

FOR MORE INFORMATION, CONTACT:

Dickie Aguado, Magna Kultura Foundation

Mobile Nos.: +63 917.899.0025 (Globe) or +63 922.899.0026 (Sun)

Direct Line No.: (632) 514-5868

Organize A Hassel-Free Teambuilding Sports Fest

Corporate Mini-Olympics Are More Fun With Larong Pinoy.  It's A Team-Building Sports Fest Where Young And Old Employees Can Play.

IT'S FUN. IT'S CHALLENGING. AND IT BREATHES YOUTHFUL BONDING AMONG EMPLOYEES.

In the past, basketball and other ballgames are organized and only a few people to play --- mostly the younger employees. But now, both young and old employees play together with the Traditional Filipino street games in an exciting mini-Olympics format.  And company sports fests come alive. 

 

Human Resource Department staff have discovered the benefits of using the Filipino games as sports fest platform: it does not only bring fun, but creates warm camaraderie among employees --- making them feel like childhood playmates, i.e. "mag-kababata".

Magna Kultura Foundation conducts the sports fest like a real Olympics event, which gives employees the grand feeling of being in a professional arena. 


The games are officiated by referees and marshals using the Official Tournament Rules instituted by Magna Kultura Foundation, the national advocate of the Filipino Games.

In organizing the company sports fest, Magna Kultura partners with the HRD and Sports Committee; internally making the event a team-building activity within the company.  Teams are formed with Team Captains, co-captains and even playing Coaches for each and every game.  Game manuals are provided by Magna Kultura, along with team line-up sheets and other vital tournament materials.

Games like Patintero, Tumbang Preso, Luksong Tinik, Luksong Lubid, and other Pinoy Games are as challenging as any Western sport.  It requires agility, skills, and strategy.   Employees match players against other department teams.  Even cheer chants are created to rally team spirit.  And, just by being Filipino, makes it more fun.

As employees plan and practice the games, a team-building atmosphere is created inside the offices.   The employee bonding solidly permeates that, even if they don’t win on the day of the event, they become satisfied with the friendship they have built in the process. 

 
CHECK-OUT THE DETAILS ABOUT PALARONG PINOY OLYMPICS. 

CLICK & VIEW THE SPORTS FEST PLAN THE FOLLOWING SITES AT http://www.slideshare.net/KulturaPilipinas/larong-pinoy-corporate-team-building-sportsfest-7517510

You can also view some of the photos of company sports fest at http://kulturapilipinas.webs.com/apps/photos/album?albumid=14142715

Or, Check-out The Filipino Games Website at http://kulturapilipinas.webs.com/corporate-mini-olympics


FOR INQUIRIES:  
CONTACT DICKIE AGUADO, Executive Director - MAGNA KULTURA FOUNDATION at Tel. Nos. (02) 514-5868, or at Mobile: 0917-8990025 or 0922-8990026; or, EMAIL: kulturapilipinas@gmail.com

Organizing Larong Pinoy Sports Fest for Private companies is a cultural entrepreneurship approach of Magna Kultura to revive the games among Filipino adults; to build camaraderie the Filipino way (kababata); at the same, for adult-parents to teach the games among their children. 

This is Magna Kultura Foundation's advocacy to

revive the Games of Our Heritage ("Laro ng Lahi") 

back in the mainstream of Philippine society.


PINOY TAYO.
Buhayin Natin Ang Larong Pinoy

Larong Pinoy Mini-Olympics Teambuilding Activity

Organize a Larong Pinoy Mini-Olympics Sports Fest for your company.  Larong Pinoy is a favorite sports fest activity for many Filipino companies because these are games where young and old employees will be surely able to play. On top of that, beyond playing on the day of the event, the games is capable of building strong employee relationships. 

  

 

The Traditional Filipino Street Games continues to be a favorite sports fest activity for local companies. Private business corporations continues to request Magna Kultura Foundation (the national proponent of the games) to organize the Larong Pinoy event as a company sports fest activity.  

Over a thousand companies have held Larong Pinoy Corporate Mini-Olympic Events.  Human Resource Managers have testified that a Larong Pinoy event is truly a one-of-kind activity that leave lasting impression on employees, and bring out the best in each and everyone.

Human Resource Department heads saw the Filipino Street Games as an effective instrument for employee bonding.  Indeed, the games are able to make employees from different departments easily get acquainted with each other; and, like childhood playmates, the bonding experience goes beyond weeks, even months, after the event.

The Larong Pinoy Sports Fest event excites employees into doing things that they did in the childhood days, especially the elder adults.  From day one, after HRD announces Larong Pinoy as the sports fest activity, the office environment become high on enthusiasm; making employees talk about the games, their childhood experience, and even practicing within the office. It brings the corporate community alive.
 

In the past, most companies have been doing the regular basketball, volleyball and badminton events, until Human Resource Department staff discovered the fun experience that Larong could bring; on top of the team-building capability it can offer. 

Unlike Basketball or any of the usual western sports activities, Larong Pinoy is a game where everybody will be able to easily participate in.  Even employees who don’t want play enjoys the event --- cheering, "jeering" and supporting the teams.  Kakaiba ang Larong Pinoy.  


The event is executed like a real Olympics event --- with professional officiating & tournament system with an Olympic sports music scoring ambience. Employees will be grouped into teams, with their own team captains. And competitions are conducted with matches on Patintero, Tumbang Preso, Jumping Rope, Sipang Bilangan, and various Pinoy Relay Races.

From planning to implementation, Magna Kultura executes everything with a Tournament Systems & Procedures manual, with Referees and Game Marshals, the Emcee announcement.  Magna Kultura provides the Game Materials, Registration Forms, the Program Scripts, and everything that makes for an Olympic-like event ---- so that your sports committee can sit back, relax, and just play with the rest on the event day.

A Larong Pinoy company sports fest is both for young and old employees. Everyone who plays the game with their fellow- employees creates a feeling like they are childhood playmates (magkababata).  

Larong Pinoy  Sports Fest is a truly fun corporate-family bonding experience.  And the experience goes beyond the event as employees cherish the thoughts of the games through-out the year.

Treat your employees to a Fun Team-Building Sports Fest where everybody can play: Palarong Pilipino Mini-Olympics for young & old! A Sports Fest Team Bonding Activity can be held anytime of the year.  It doesn’t have to be summer. Build your corporate family into a CommuniTeam now.

FOR MORE DETAILS ABOUT THE PROGRAM, CLICKTHIS TO VIEW THE LARONG PINOY INFO SITES: http://kulturapilipinas.webs.com/corporate-mini-olympics

Or, CLICK HERE TO PREVIEW THE SPORTS FEST EVENT PLAN

TO VIEW SOME OF THE COMPANY SPORTS FEST PHOTOS, preview them at  http://kulturapilipinas.webs.com/apps/photos/album?albumid=14142715

 

FOR MORE DETAILS CONTACT: DICKIE AGUADO, Executive Director - MAGNA KULTURA FOUNDATION  at Tel. Nos. : 514-5868 or  Mobile Nos: 0917-8990025 or 0922-8990026. You may also Email: kulturapilipinas@gmail.com

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Company Sports Fest | Larong Pinoy Sportsfest

The Traditional Filipino Street Games is back in the mainstream of Philippine society, and has become a popular sports fest activities for local corporations.  

Magna Kultura Foundation, an arts and culture organization who has been conducting Larong Pinoy sports clinics and tournaments in schools and Barangay communities since Y-2003, started implementing team-building sports fests among Philippine corporation. 

The promotion of Larong Pinoy among companies as a Mini-Olymipcs Sports Fest is Magna Kultura's effort to make adults fellow-advocates in the revival of the Filipino games. By reviving their interest in the games, it is probable that they would teach it among their children.

 

 

Since Y-2008, over a thousand companies have conducted Larong Pinoy sports fests. Human Resource Department heads saw Larong Pinoy as an effective company team-bonding activity among employees. 

In Y-2009, private business corporations started requesting for Magna Kultura to organize the  Larong Pinoy event as a company sports fest activity. 

The Traditional Filipino Street Games has become an effective instrument for bridging employee relationships. The games are able to make employees from different departments easily get acquainted  with each other; and, like childhood playmates, the bonding experience goes beyond months, even years, after the event.

 

The thought of conducting a Larong Pinoy Sports Fest for the company thrills employees into doing things that they did in the childhood days, especially the elder adults. 

 From day one, after HRD announces Larong Pinoy as the sports fest activity, the office environment become high on enthusiasm; making employees talk about the games, their childhood experience, and even practicing within the office. It brings the corporate community alive.

And what's best is that the organizers, Magna Kultura Foundation, conducts it in such a way that even the HRD staff and sports committee can play on the event day without the hassle of running the company event.

In addition to the outreach advocacy programs in schools and Barangays, Magna Kultura Foundation continues to conduct sports fests for private companies as a third strategy, for reviving the Traditional Filipino Street Games back in the mainstream of society.

Magna Kultura believes that once adults get the feel of playing the games, soon they will also play it with their kids; thus, subtly making them fellow-advocates for promoting Larong Pinoy

ORGANIZE A FILIPINO SPORTS FEST FOR YOUR COMPANY. Contact Magna Kultura Foundation.  Inform Magna Kultura about your sports fest plan: the scheduled date of your event, and how many employees.

FOR MORE INFORMATION, CONTACT:

DICKIE AGUADO, Executive Director - MAGNA KULTURA FOUNDATION       Tel. Nos. :  (02) 514-5868 /  Mobile: 0917-8990025 or 0922-8990026.   Or Email us at: kulturapilipinas@gmail.com

TO VIEW THE PROGRAM, CLICK ON THE FOLLOWING LINK: http://kulturapilipinas.webs.com/corporate-mini-olympics

TO VIEW SOME OF THE COMPANY SPORTSFEST PHOTOS, preview them at  http://kulturapilipinas.webs.com/apps/photos/album?albumid=14142715

Buhayin natin ang Larong Pinoy.  Let adults play the game again, and make the company come alive!

Organizing Larong Pinoy Sports Fest for Private companies is among the cultural entrepreneurship approaches of Magna Kultura to revive the games among Filipino adults who use to play the games; at the same time, an advocacy to revive the Games of Our Heritage ("Laro ng Lahi") back in the mainstream of Philippine society, among children and adults.

Organize A Palarong Pinoy Sports Fest This Year

Organize a Larong Pinoy Mini-Olympics Sportsfest, and make your company event a truly unique and fun activity. 

Magna Kultura Foundation organizes Larong Pinoy Tournaments for companies like a Mini-Olympics. It's challenging and competitive, and best of all, it's fun and memorable.

It's a real Mini-Olympics with a tournament system. Inter-Department competitions on Patintero, Tumbang Preso, Jumping Rope, Sipang Bilangan, and various Filipino games. It's challenging! These are games where everyone will be able to play.

Magna Kultura organizes everything ---- from planning to implementation --- with Tournament Systems & Procedures, Referees, Marshal, Game Materials, Registration Forms, Tournament Manual with Rules for each and every game ---- so that the HRD and sports committee can sit back, relax, play with the rest of their fellow-employees. Magna Kultura  does the organizing and internal coordinating with the team of employees. 

Playing the Traditional Filipino Street Games is a unique alternative to the usual Western sports activities. Unlike western sports, Larong Pinoy is a game where everybody (young and old) will be able to easily participate in.  Even employees who don’t want play enjoy the event --- cheering, "jeering" and supporting the teams. 

 

Larong Pinoy is a true bonding experience among employees. Even before  the event day every individual find time (and have fun) discussing and practicing internally at the office.  It bridges the young and old employees, staff and clerks, as they consult everyone about the games.

Let Magna Kultura contribute to the corporate camaraderie of your employees through a Pinoy Games  activity.  We’ll  deliver a one-of-a-kind sportsfest event for your company.

Make your Sports Fest a great event experience! Call us, and together we’ll plan the event and discuss logistics details. 

FOR MORE DETAILS ABOUT THE PROGRAM, CLICK & VIEW THE SPORTS FEST PLAN THE FOLLOWING SITES:  At http://kulturapilipinas.webs.com/corporate-mini-olympics

 

TO VIEW SOME OF THE COMPANY SPORTS FEST PHOTOS, preview them at  http://kulturapilipinas.webs.com/apps/photos/album?albumid=14142715

For more information:

DICKIE AGUADO, Executive Director - MAGNA KULTURA FOUNDATION

Tel. Nos. : 514-5868 / Mobile: 0917-8990025 or 0922-8990026

Email: kulturapilipinas@gmail.com